ATS' Winning Form at NSW Exporter Awards
17 November 2017
Albury based company Australian Target Systems (ATS), was announced the winner of the Defence Industry Export Award at the 2017 NSW Exporter Awards held in Sydney at the start of the month. The award recognises ATS’ supply of products and services to 34 military ranges in the United Arab Emirates, representing the world’s largest range contract.
Established in 1950, ATS is now one of the most experienced companies in the live fire target system business. With a long history of targetry software development, targetry installation and maintenance of Defence live fire ranges, a change in ownership in 2012 resulted in a rapid transformation of the company’s value proposition and footprint.
An increase in its operations saw nine staff grow to 71 employees in Australia and the UAE; with close to an additional 100 subcontractors working for the company in the UAE.
Under the leadership of owner and former soldier Paul Burns, ATS has applied an end-user focus designed to address capability needs and has worked to expand ATS products and services to meet this need.
The aim is to “enhance the judicious lethality and survivability of the Australian soldier in combat,” ATS COO Lee Bath said. “ATS is striving to provide this through the delivery of immersive training using realistic targetry effects, leading edge range designs and enhanced facility management.”
Bath explained that seeking strong partnerships with like-minded Australian and foreign companies has been a key ingredient in ATS’ turnaround over the past five years. ATS has a strong partnership with Swiss targetry company Polytronic, and with Australian design and construction firms in order to provide holistic solutions to live fire training.
ATS is in the process of seeking approval to establish a live field firing range near Collector NSW, in order to sustain business development. They are also broadening their products and services to help meet the needs of the Police and other government agencies.
Albury Wodonga’s regional export sector is estimated to be worth $4.07 billion and ATS is acknowledged as an important contributor to its growth, further stimulating the defence industry through partnerships and contracts with local SME’s.