Border Express: Keeping Australia moving

Friday 18 December 2020


From humble beginnings in 1981, Max Luff founded Border Express in Albury Wodonga. It is now the biggest Australian-owned national express transport company with a strong capital city and regional logistical network.

Border Express is a highly-regarded distributor and a much-respected logistics partner to customers throughout Australia and is one of a few privately-owned transport organisations of their size in the country.

With the business’s routes starting in Albury Wodonga, Border Express relies on the local branch as a pivotal part of its service delivery across the country particularly as the company leverages its regional strength as their key selling point.

The logistical advantages of the Albury Wodonga base, means Border Express can access 75 per cent of Australia’s population within 24 hours. Situated within the Sydney–Melbourne–Adelaide triangle, Border Express has greater connectedness throughout the nation and provides a strategic logistical hub for their operations.

The COVID-19 pandemic has seen unprecedented disruption to most industries around Australia. Businesses have been required to pivot quickly to continue to be relevant and viable.

The logistics industry has been hit especially hard with restrictions and border crossing challenges. Border Express Chief Executive Officer Mostafa Kassaby said the company has been forced to embrace new ways of running the business due to the significant impact of the pandemic.

“We have adapted and been able to create new opportunities which has been exciting,” he said.

“The business has introduced new services around e-commerce, implemented new technologies and updated processes to ensure ongoing success.”

During these uncertain times, it is crucial for businesses such as Border Express to proactively search for new opportunities and competitive differentiation which Albury Wodonga is primed to offer through its advantageous location.