Business Feature: Augmented reality makes Albury-Wodonga home

Monday 26 August 2019

The way businesses interact with their customers could all be about to change. That’s the hope of Albury-Wodonga’s resident augmented reality app, Zukaz.

Zukaz is offering a shopping experience like no other. Using augmented reality, Zukaz is an app that allows retailers to drop real cash vouchers in specific geographical areas. These virtual vouchers can then be redeemed in-store or traded on the Zukaz marketplace, allowing users to sell them to make a profit.

The official launch of the app was held in QEII Square Albury, last month.

“The Albury Wodonga community have been incredibly supportive of the concept and we wanted to bring it to them first. We have massive plans to scale Zukaz globally, but the border will always be home so we need to perfect it here first,” sales and marketing manager Liam Scammell said.

Mr Scammell is optimistic the app can help support an already strong growth in the local economy. Augmented reality can help keep consumers excited and engage so instead of consumers blocking and avoiding advertising, consumers are actively hunting and looking for the ads.

Albury-Wodonga provides the perfect environment to launch business start-ups like Zukaz. Albury Wodonga services a population of over 180,000 people with a gross regional product of $7.3 billion annually. High-quality broadband connections are provided by the NBN enabling access to new markets, creating opportunities to reduce costs and drive innovation in support of business growth.

Invest Albury Wodonga provides a host of information for start-ups looking to make their mark on the local and international business scene. Visit the website, or contact us for more information today.