Business Feature: Leading to Success

Wednesday 27 February 2019

The 2019 Albury Citizen of the Year and recipient of the Leader of the Year at the Australasian Real Estate Awards, Peter Drummond is being recognised for his leadership in both his business and community endeavours.

A real estate business owner for 40 years this month, Peter has grown his business while continuing to play an active role in the community through his involvement with Rotary, Relay for Life, Hilltop (Albury-Wodonga Carer Accommodation Centre), the Red Shield Appeal, the Lake Hume Cycle Challenge and the Cancer Centre Support Group… just to name a few!

For Peter, community is a part of his DNA, with involvement in cricket clubs, tennis clubs and the Church, for as long as he can remember.

Peter is a humble leader, attributing his success to having a great team, consistent persistence and hard work, and living by his motto - “the harder you work the luckier you get.”

Over the years, Peter’s community involvement has influenced the success of his business Drummond Real Estate.

“Community is my business, it makes my business”. Peter explains,

“My business success is about making connections and building up trust, not solely focusing on my business outcomes”, he says.

Peter’s involvement in worthy causes across the border runs deeper than donating money. By committing his time and expertise and promoting this philosophy to his company’s employees, he’s also building a positive culture within his own business. This commitment to charitable efforts has provided positive leadership examples to his workforce, culminating in a more productive and engaged team.

Corporate charity across Australia is on the rise and for very good reason. Studies have shown that giving back to the community has a positive impact not only on the beneficiaries of the charity, but also on the philanthropic business. Benefits range from improved employee morale and brand enhancement to widening a company’s employee applicant pool and tax deductions.

Albury Wodonga businesses are strong supporters of giving back to the community, with results from the 2017 Business Survey revealing 91% of respondents had given their time, energy or money to a charitable cause.

The options for finding the right charity for your business are ever increasing with the number of Australian charities doubling every two decades. Businesses are partnering with their staff to support the community through volunteering, payroll giving, fundraising, sponsorship and other prosocial initiatives.

There are many ways you and your business can get involved in the local community and, like Peter, reap the benefits to your business at the same time!