Tourism is Everyone’s Business

Friday 16 November 2018

In the next decade, tourism will become one of Australia’s largest employers and wealth creators, with the number of Australians working in the sector set to almost double. A new report prepared by the Tourism & Transport Forum Australia (TTF) in conjunction with tourism economists, Stafford Strategy, Tourism: Supercharging Australia’s Future, has also found that overall tourism spending is expected to grow by around $74 billion (or 57 per cent) to $204 billion by 2026.

The 2019-2020 Albury Wodonga Tourism Partner Program is designed to drive the growth and development of tourism in Albury and Wodonga, and complement the marketing efforts of our regional neighbours. In 2017, Albury Wodonga attracted over 2.3M visitors with tourism injecting more than $814M into the local economy. The economic and social impact of tourism continues to grow as Albury Wodonga attracts more visitors, and their spend increases across the leisure and business markets.

Investors are able to take advantage of the growing interest in regional Australia – and be part of Australia’s record tourism growth story. Attracting investment into regional leisure travel destinations is now a major priority for the Australian Government, allowing for opportunities across food and wine, waterways, nature and outback, culture and heritage, and wellness.

To take advantage of emerging tourism markets, Albury and Wodonga have developed a combined 2019-2023 Destination Management Plan. The key objectives of the Plan are to:

  • Grow visitor numbers (especially during non-peak periods)
  • Increase overnight visitation
  • Increase visitor spend
  • Grow the average length of stay of visitors
  • Introduce more commissionable (paid) tourism product

If you would like more information on joining the Tourism Partner Program, contact AlburyCity’s tourism department on (02) 6023 8111 or Wodonga Council on (02) 6022 9300.

If you are a local business interested in joining the Tourism growth sector, know someone or you yourself are looking to invest in tourism locally, contact our Economic Development teams today.

1 Source: Tourism Australia.